E45 Moisturising Lotion 200ml

Key Product Selling Points

• Clinically Proven Dry Skin Relief: Provides effective, long-lasting relief for dry, sensitive, and problem-prone skin, helping to soothe itching and irritation associated with conditions like eczema, dermatitis, and ichthyosis  .

• Lightweight, Fast-Absorbing Formula: The non-greasy, easily spreadable lotion absorbs quickly into the skin without leaving a sticky or heavy residue, making it comfortable for all-over body use .

• Everyday Protection and Care: Regular use helps protect the skin from the drying effects of soaps and detergents, restoring suppleness and maintaining the skin's natural moisture balance .

• Soothing for the Whole Family: Suitable for adults, children, and the elderly, this gentle, non-irritating lotion is ideal for anyone with sensitive skin .

• Dermatologically Tested and Trusted: E45 is the UK's No.1 recommended and trusted dry skin care brand, with formulas that are dermatologically tested and clinically proven for sensitive skin .

Detailed Product Description
E45 Moisturising Lotion 200ml is a clinically proven emollient lotion specially formulated to provide effective relief for dry, sensitive, and problem-prone skin  . Trusted by generations, E45 is the UK's No.1 dry skin care brand, recommended by healthcare professionals for conditions such as eczema, dermatitis, ichthyosis, and general dry skin . This lightweight, non-greasy lotion is easily absorbed into the skin, helping to soothe itching and irritation while restoring softness and suppleness . Its gentle formula replaces moisture loss, forming a protective layer that shields the skin from everyday irritants like soaps and detergents. Suitable for use by the whole family, including children and the elderly, this 200ml pump bottle offers convenient, daily moisturization for all-over body care. Dermatologically tested and free from fragrances, colors, and steroids, it is the ideal choice for those seeking to maintain healthy, comfortable, and protected skin every day.

Direction for Use

• Apply to the skin as often as needed, gently massaging into the affected areas until fully absorbed .

• For best results, use daily after bathing, showering, or washing to help lock in moisture .

• Suitable for all-over body use; avoid contact with the eyes .

• Can be used in conjunction with prescribed topical treatments unless otherwise directed by a healthcare professional .

Ingredients
Aqua, white soft paraffin, light liquid paraffin, isopropyl myristate, macrogol 40 sorbitan heptaoleate, cetearyl alcohol, panthenol, phenoxyethanol, lanolin alcohol, carbomer, sodium hydroxide, citric acid .

Product Warnings
For external use only. Avoid direct contact with the eyes. If product gets into the eyes, rinse thoroughly with water. Discontinue use if signs of irritation or rash appear. Do not use if allergic to any of the ingredients. Keep out of reach of children. For the latest information about shelf life, batch number, storage condition, it is recommended to review the product and ingredient list printed on the packaging prior to usage or consumption.