E45 Cream 50g

Key Product Selling Point

• Clinically proven formula effectively treats and soothes dry, itching, and flaky skin.

• Non-greasy emollient texture absorbs quickly to leave skin feeling soft and comfortable.

• Creates a protective moisture barrier to help prevent further hydration loss.

• Gentle enough for daily use on sensitive skin and suitable for the whole family, including babies.

• Dermatologically tested and perfume-free to minimise the risk of irritation.

Detailed Product Description

This E45 Cream (50g) is used for the treatment of dry skin conditions such as eczema, dermatitis, and psoriasis. Its rich yet lightweight formula contains Medilan™, a purified form of lanolin with excellent moisturising properties that help to soothe and repair the skin's natural barrier. By providing deep hydration and relief from itching, this cream helps to restore skin health and suppleness, making it an essential staple for effective everyday skincare management.

Direction for Use

Ensure the affected area is clean and dry before application. Apply the cream liberally to the skin as often as required. Gently massage the product into the skin until fully absorbed. Use regularly to maintain skin hydration and prevent flare-ups. For best results, apply immediately after bathing while the skin is still slightly damp.

Ingredients

White Soft Paraffin, Light Liquid Paraffin, Anhydrous Lanolin (Medilan™), Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate, Propyl Hydroxybenzoate, Sodium Hydroxide, Purified Water.

Product Warnings

For external use only. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Do not use if you are allergic to any of the ingredients. If a rash or irritation develops, discontinue use. Keep out of reach of children.

For the latest information about shelf life, batch number, storage condition, it is recommended to review the product and ingredient list printed on the packaging prior to usage or consumption.